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When actors have conversations about 'what to do' and 'how to do it', these also include the 'what would be good to do' and this is a question of an ethical nature (Pols 2004). I therefore argue that when questions arise, which also have ethical implications, people need to meet in natural presence. When people brainstorm, innovate, find solutions and evaluate, their personal ethical experience in natural presence, and the embodied presence of power positions, interests, disciplines and skills, contribute more significantly to the outcomes than a meeting via mediating presence could provide. Mediated presences add to taxonomies and these may reflect the shared ethics in a certain community, but they do not offer such a rich personal and collective ethical experience as natural presence does when having to invent or adapt to situations.