Design and human behaviour

This statement by Lunenfeld resonates with the experience that the research question at the heart of this study was originally formulated from. The distinction between 'deep design and styling' has become more and more important. Until the present day design has been considered in many places to be part of the final phase of a project in which something is made to look 'attractive'. But when one designs anything, one is actually designing people's behaviour, and aesthetics is only one of the parameters that influences how we behave.